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Engin Yücel Assoc. Prof. Dr. DOKUZ EYLÜL ÜNİVERSİTESİ
Publication 10 Review 10 CrossRef Cited 7
10 Publication
10 Review
7 CrossRef Cited

Research Fields

Marketing Customer Relationship Management Marketing Research Methodology Marketing Communications Marketing Management International Marketing Product and Brand Management Political Marketing Entrepreneurial Marketing Entrepreneurship Marketing in International Trade

Institution

DOKUZ EYLÜL ÜNİVERSİTESİ

Popular Publications

Gamification Applicatıons in Marketing: Examples of Gamification From Turkey and The World
Published: 2023 , İzmir Journal of Management
DOI: 10.56203/iyd.1267187
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 964

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A Qualitative Research on Academic Entrepreneurship Motivations and Activities
Published: 2022 , İzmir İktisat Dergisi
DOI: 10.24988/ije.1019417
FAVORITE 0 TOTAL DOWNLOAD COUNT 762

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