avatar
V. Özlem Akgün Assoc. Prof. Dr. SELÇUK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, ULUSLARARASI TİCARET BÖLÜMÜ
Publication 18 Review 7 CrossRef Cited 2 TR Dizin Cited 19
18 Publication
7 Review
2 CrossRef Cited
19 TR Dizin Cited
0000-0002-0597-7318

Research Fields

Marketing Digital Marketing Consumer Behaviour Product and Brand Management

Institution

SELÇUK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, ULUSLARARASI TİCARET BÖLÜMÜ

Popular Publications

A RESEARCH ON THE EFFECT OF RELATIONAL MARKETING ON BRAND LOYALTY
Authors: V. Özlem Akgün , Fatma Kuzukerpiç , Mehmet Akif Çini
Published: 2023 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1353729
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 649

0

3

649

MARKA VE MARKA DEĞERİ OLGUSU: MARKA DEĞERİNİN TESPİTİNE YÖNELİK BİR UYGULAMA
Authors: V. Özlem Akgün , Ali Akgün
Published: 2014 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 845

0

2

845

GUERILLA MARKETING ACTIVITIES AND ITS EFFECT ON CONSUMERS
Authors: V. Özlem Akgün , Bedirhan Demir , Mehmet Akif Çini
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1301417
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 956

1

2

956

The Effect of Content Marketing on Brand Advocacy: Konya Province Field Study
Authors: V. Özlem Akgün , Zeynep Kızılkan
Published: 2022 , Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1391

0

1

1391

AĞIZDAN AĞIZA İLETİŞİM KAVRAMININ ÖNEMİ ÜZERİNE KURAMSAL BİR ÇALIŞMA: TURİZM ARAŞTIRMALARI İNCELEMESİ
Authors: Gözde S. Ergün, V. Özlem Akgün
Published: 2016 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 384

0

1

384

Publications

THE CONCEPT OF GREEN MARKETING AND BRAND PRACTICES IN THE CONTEXT OF SUSTAINABILITY
Authors: V. Özlem Akgün , Rumeysa Bütüner
Published: 2025 , Türkiye Mesleki ve Sosyal Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 236

0

236

A Theoretical Research on Sustainability in the Fashion Industry
Authors: Meltem Diktaş , Sertaç Arı , V. Özlem Akgün
Published: 2024 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 176

1

176

The Effect of E-Wom on Repurchase Intention
Authors: V. Özlem Akgün , Hulusi Can Altay
Published: 2024 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1476294
FAVORITE 1 TOTAL DOWNLOAD COUNT 301

1

301

The effect of salesperson on consumer purchase decisions: An empirical study on the ready-to-wear clothing sector
Authors: Ahu Mangır , Ayşegül Paralı , V. Özlem Akgün , Hatice Harmankaya
Published: 2024 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1465977
FAVORITE 1 TOTAL DOWNLOAD COUNT 383

1

383

GUERILLA MARKETING ACTIVITIES AND ITS EFFECT ON CONSUMERS
Authors: V. Özlem Akgün , Bedirhan Demir , Mehmet Akif Çini
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1301417
FAVORITE 2 TOTAL DOWNLOAD COUNT 956

2

956

A qualitative research on organizational commitment and job satisfaction: Example of ground handling company employees
Authors: Mehmet Akif Çini , V. Özlem Akgün
Published: 2023 , International Journal of Aeronautics and Astronautics
DOI: 10.55212/ijaa.1397614
FAVORITE 1 TOTAL DOWNLOAD COUNT 489

1

489

A RESEARCH ON THE EFFECT OF RELATIONAL MARKETING ON BRAND LOYALTY
Authors: V. Özlem Akgün , Fatma Kuzukerpiç , Mehmet Akif Çini
Published: 2023 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1353729
FAVORITE 3 TOTAL DOWNLOAD COUNT 649

3

649

The Effect of Content Marketing on Brand Advocacy: Konya Province Field Study
Authors: V. Özlem Akgün , Zeynep Kızılkan
Published: 2022 , Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1391

1

1391

The Effect of Brand Origin on Trust in Advertisement and Attitudes towards Advertisement: The Roles of Consumer Ethnocentrism, Cosmopolitanism and Xenocentrism
Authors: V. Özlem Akgün , Tuğçe Sancı , Selahattin Onur Karlık
Published: 2022 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1097017
FAVORITE 1 TOTAL DOWNLOAD COUNT 2385

1

2385

REKLAMA YÖNELİK TUTUM, MARKA BİLİNİRLİĞİ VE MARKA GÜVENİ İLİŞKİSİ BAĞLAMINDA BEYAZ EŞYA KULLANICILARI ÜZERİNE BİR ARAŞTIRMA
Authors: Ozlem Akgun , Hacı Halil Başer
Published: 2021 , Türkiye Mesleki ve Sosyal Bilimler Dergisi
DOI: 10.46236/jovosst.980453
FAVORITE 1 TOTAL DOWNLOAD COUNT 975

1

975

The Effect of the Benefit Expected from Global Brands and the Global Brand Awareness Level on Attitudes Toward Global Brands: An Empirical Research
Authors: Ozlem Akgun , Umut Yavuz
Published: 2021 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.880798
FAVORITE 1 TOTAL DOWNLOAD COUNT 1928

1

1928

A Field Study to Measure the Effects of Corporate Reputation Management Practices on Brand Value for Employees
Authors: V. Özlem Akgün , Mahmut Tekin
Published: 2019 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.478378
FAVORITE 0 TOTAL DOWNLOAD COUNT 2299

0

2299

AĞIZDAN AĞIZA İLETİŞİM KAVRAMININ ÖNEMİ ÜZERİNE KURAMSAL BİR ÇALIŞMA: TURİZM ARAŞTIRMALARI İNCELEMESİ
Authors: Gözde S. Ergün, V. Özlem Akgün
Published: 2016 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 384

1

384

İŞLETMELERDE AR-GE HARCAMALARININ KARLILIĞA ETKİSİ: ASELSAN ÖRNEĞİ
Authors: Ali Akgün , V. Özlem Akgün
Published: 2016 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 260

0

260

YENİ BİR PAZARLAMA YAKLAŞIMI OLARAK NÖROPAZARLAMA ÜZERİNE KURAMSAL BİR ARAŞTIRMA
Authors: V. Özlem Akgün , Gözde S. Ergün
Published: 2016 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 980

1

980

MARKA VE MARKA DEĞERİ OLGUSU: MARKA DEĞERİNİN TESPİTİNE YÖNELİK BİR UYGULAMA
Authors: V. Özlem Akgün , Ali Akgün
Published: 2014 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 845

2

845

ENFORMASYON SİSTEMLERİNİN ÖRGÜT VE ÖRGÜT STRATEJİLERİ BAĞLAMINDA DEĞERLENDİRİLMESİ
Authors: V. Özlem Akgün
Published: 2013 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 113

0

113

TEDARİKÇİ SEÇİMİNDE BULANIK ÇIKARIM SİSTEMİ KURULMASINA YÖNELİK BİR UYGULAMA
Authors: V. Özlem Akgün
Published: 2012 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 134

0

134

Articles published in
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
International Journal of Aeronautics and Astronautics
International Journal of Aeronautics and Astronautics
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
The Journal of Selcuk University Social Sciences Institute
The Journal of Selcuk University Social Sciences Institute
Türkiye Mesleki ve Sosyal Bilimler Dergisi
Türkiye Mesleki ve Sosyal Bilimler Dergisi

Reviews

Business Economics and Management Research Journal
Business Economics and Management Research Journal
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Karadeniz Araştırmaları
Karadeniz Araştırmaları
The Journal of Selcuk University Social Sciences Institute
The Journal of Selcuk University Social Sciences Institute

Publications

GUERILLA MARKETING ACTIVITIES AND ITS EFFECT ON CONSUMERS
Authors: V. Özlem Akgün , Bedirhan Demir , Mehmet Akif Çini
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1301417
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 956

1

2

956

The Effect of Brand Origin on Trust in Advertisement and Attitudes towards Advertisement: The Roles of Consumer Ethnocentrism, Cosmopolitanism and Xenocentrism
Authors: V. Özlem Akgün , Tuğçe Sancı , Selahattin Onur Karlık
Published: 2022 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1097017
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2385

1

1

2385

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
Interactive Guide Tool
If you want to see the panel introduction, you can click Start Tour.